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 March 3rd, 2011  
St. Lucie County Sheriff Mascara announces public awareness campaign against prescription drug abuse
Today, St. Lucie County Sheriff Ken J. Mascara announced a new program to place billboards beside St. Lucie County roadways with a strong reminder of the dangers of prescription drug abuse.

"Abuse of prescription pain medication kills," the billboards say. "Need help? Call 211."

The billboards include a photo of Jaclyn Kinkade of Port St. Lucie, who lost her life at age 23 to an overdose of prescription painkillers. Her parents, Ann and Bruce Kinkade, attended the news conference.

"In 2010, Jaclyn Kinkade was one of 42 people in St. Lucie County and 91 on the Treasure Coast to lose their lives to prescription painkiller addiction," Sheriff Mascara said. In a six-month period, Jaclyn Kinkade received rpescritions for more than 2,000 pain pills.

The Kinkades have spoken to numerous groups throughout the county about the dangers of prescription painkiller abuses. They found a photo of their daughter on her laptop computer after her death and donated the photo for use on the billboards.

Lamar Outdoor Advertising donated the three billboards on U.S. 1 near Edwards Road, Ulrich Road and Ridgehaven Road. Doug Farrell, of DLF Media, Inc., of Port St. Lucie, worked with the billboard company to create the billboard design.

Additional information is available for download at this address on the St. Lucie County Sheriff's Office website:


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